Behind The Writing: Constructing Great Web Article Titles


The forth video in my “Behind the Writing” series was released at YouTube today. The topic is “Constructing Great Web Article Titles.”

The title of an article is responsible for 90% of the article’s success. In this video, I offer practical advice on how you can create good titles. One side effect of following this advice that I didn’t highlight in the video is that it keeps you very aware of your article’s topic. By adhering to step one, you will remain focused on your subject matter and be less likely to wander off topic.

Due to time constraints (the video clocks just under 6 minutes), I had to edit the connections to any of my articles. If time had allowed I would have linked this to The 7 Deadly Sins of Writing for the Web. 7 Quick Reasons Why No One Read Your Last Article. This article has been a perennial performer even though it contains my favorite, un-fixable typo.

The video has annotations to highlight the 4 main points. Have a pen handy to take notes.

Here is part 4 of Behind the WritingA rose by any other name would not smell as sweet.

Behind the Writing: How to Write a Great Title

Bookmark the series play list and check it for updates. I’ll be adding videos to the play list as they are produced, hopefully weekly.

Happy writing!

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2 Comments

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  1. Well said, BF. Just tweeted from @acnews.

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