Associated Content is gearing up for their 2008 awards. This is their third year awarding various achievements, but as with the two previous years, the awards have changed and the criteria for the awards remains a mystery until the presentation. It would be good to know what we’re shooting for before we win it, AC. But I’m shouting in the wind.
Within the last couple of days, 100 Associated Content contributors received an email which targeted them as “one of the top 100 producers of 2008.” After chasing down a few AC employees to clarify their selection criteria, it was stated the selections were based on pages viewed in 2008. Ah! The chase is afoot, Watson.
The problem is, those reporting they were tagged for this honor do not have the most pages viewed in 2008. Several contributors have come forward and stated they did not receive the coveted email, but their page-view numbers (this number being a matter of public record when you view their home page) are significantly higher than many of those who claim to have received the honor. Wild theories shall ensue.
Theory #1: AC didn’t do a very good analysis of their data.
Theory #2: AC didn’t do any data analysis whatsoever.
Theory #3: People within the AC organization don’t really talk to each other before sending out emails.
Theory #4: AC pulls these awards out of their uncollective asses each year with no basis in reality.
Theory #5: There is no AC and we are all just made of stars.
My personal favorite is #4. AC seems to change, back-peddle, and apply circular reasoning to their moving target awards each year. Sure it’s great to be recognized, but it would be fabulous to know in advance what you’re shooting for. It would also make the recipient feel more confident in the award they receive. To those who got the email, no congratulations are in order. It’s nothing personal. It’s just, I think AC pulled a list of names at random because the available data just doesn’t add up.
I think I’ll start my own awards. This year’s recipient of theBarefoot (I’m hoping “The Footies” catch on) award for organization with the most mysterious ass to pull things out of goes to … Associated Content! The Footie for most creative application of math goes to … Associated Content for their inability to sort a numeric list. The Footie for the web site with poorest communications, both with their members and internally, goes to … Associated Content for having a Denver and New York office which don’t share email and don’t even follow each other on Twitter.
Stay tuned for more of the 1st annual Footie awards as the season progresses.