Jason Fry of The Wall Street Journal has an article out entitled “The Era of Bottom-Up Brands“. It covers some of the history of what made Google what it is today and how the web is changing into user-driven content. About halfway through, Associated Content is mentioned as an example of the “bottom-up” trend.
This provides a great example of what AC and similar sites are looking for in submissions. Here’s an excerpt
But the company [AC] contends that many people performing a specific search will value specific information more than fancy wordplay: If you’re going to Venice in August with kids, Joe Friday’s workaday account of visiting Venice in August with kids may prove a lot more useful than a John Berendt travelogue.
I recommend the read for both novice and experienced web writer alike.
Click here to read The Era of Bottom-Up Brands in the WSJ.